Effective Date: February 25, 2026
Registered Address: NAC Market, Sector 9, Panchkula, Haryana, India
Governing Law: Laws of India; Courts of Panchkula, Haryana shall have exclusive jurisdiction
Contact: sales@laceai.in
Contents
- 1 1. Introduction & Acceptance of Terms
- 2 2. Definitions
- 3 3. Services Overview
- 4 4. Eligibility
- 5 5. Account & Access
- 6 6. Payments & Billing
- 7 7. Intellectual Property Rights
- 8 8. Acceptable Use Policy
- 9 9. AI-Specific Disclaimers
- 10 10. Confidentiality
- 11 11. Data Protection & Privacy
- 12 12. Third-Party Services & Links
- 13 13. Limitation of Liability
- 14 14. Indemnification
- 15 15. Termination
- 16 16. Warranties & Disclaimers
- 17 17. Governing Law & Dispute Resolution
- 18 18. Severability
- 19 19. Entire Agreement
- 20 20. Contact Us
1. Introduction & Acceptance of Terms
Welcome to LACE AI (“Company”, “we”, “our”, or “us”). These Terms and Conditions (“Terms”) govern your access to and use of the website www.laceai.in (“Website”) and all related services, tools, platforms, and solutions provided by LACE AI (collectively, the “Services”).
By accessing our Website or using any of our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms, along with our Privacy Policy. If you do not agree to these Terms, you must immediately cease using our Website and Services.
We reserve the right to modify these Terms at any time. Continued use of our Services after any modifications constitutes acceptance of the updated Terms. It is your responsibility to review these Terms periodically.
2. Definitions
For the purposes of these Terms:
| Term | Definition |
| “Client” / “You” | Any individual or entity that accesses the Website or engages LACE AI for Services. |
| “Services” | All AI-powered solutions offered by LACE AI, including but not limited to marketing automation, video generation, WhatsApp assistants, lead scraping tools, social media management, and content generation. |
| “Content” | All text, images, videos, audio, graphics, data, and other materials generated, uploaded, or delivered through our Services. |
| “AI Output” | Any content, response, image, video, or data generated by artificial intelligence systems as part of our Services. |
| “Platform” | Any third-party tool, API, or software utilized by LACE AI to deliver Services, including but not limited to OpenAI, Google Gemini, WhatsApp Business API, and automation platforms. |
3. Services Overview
LACE AI provides AI-powered business solutions to help businesses automate, scale, and optimize their marketing and communication efforts. Our Services include but are not limited to:
- AI Marketing Automation: Automated marketing campaigns across multiple channels including email, WhatsApp, and social media.
- AI Video Generation: Creation of video content using AI-powered tools for marketing, branding, and promotional purposes.
- WhatsApp Business Solutions: AI-powered WhatsApp assistants, automated messaging, personalized campaign delivery, and customer engagement tools.
- Social Media Management: AI-driven content creation, scheduling, and management for social media platforms including Instagram, Facebook, and LinkedIn.
- Content Generation: AI-powered creation of text, images, and multimedia content for marketing and business communication.
- Workflow Automation: Custom automation workflows using platforms like n8n and Make.com to streamline business operations.
The specific scope, deliverables, timelines, and pricing for each engagement shall be defined in a separate Service Agreement, Statement of Work (SOW), or proposal agreed upon by both parties.
4. Eligibility
By using our Services, you represent and warrant that:
5. Account & Access
Certain Services may require you to provide information or create an account. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to:
We reserve the right to suspend or terminate your access if we reasonably believe your account has been compromised or is being used in violation of these Terms.
6. Payments & Billing
All fees for Services shall be as specified in the applicable Service Agreement, proposal, or invoice. Unless otherwise agreed in writing:
- Payment Terms: Payments are due as specified in the invoice. Standard payment terms are within 15 days of invoice date unless otherwise agreed.
- Advance Payments: Certain Services may require an advance payment or deposit before commencement of work.
- Late Payments: Overdue invoices may attract interest at the rate of 1.5% per month or the maximum rate permitted by applicable law, whichever is lower.
- Taxes: All fees are exclusive of applicable taxes (including GST). You are responsible for all applicable taxes unless a valid exemption certificate is provided.
- Refunds: Refund requests will be evaluated on a case-by-case basis. Once Services have been substantially delivered or AI outputs have been generated, refunds may not be available.
- Disputes: Any billing disputes must be raised in writing within 7 days of the invoice date. Undisputed portions remain payable as per the original terms.
7. Intellectual Property Rights
LACE AI Intellectual Property
All proprietary tools, workflows, automation templates, methodologies, processes, software, branding, and original content created by LACE AI remain the exclusive intellectual property of LACE AI. No rights, title, or interest in our intellectual property is transferred to you unless explicitly stated in a written agreement.
Client Intellectual Property
You retain ownership of all pre-existing materials, brand assets, logos, content, and data that you provide to us for the purpose of delivering Services. By providing such materials, you grant LACE AI a non-exclusive, revocable license to use them solely for the purpose of delivering the agreed Services.
AI-Generated Content
Content generated using AI tools (AI Output) as part of our Services is delivered to you for your use as agreed. However, please note:
Portfolio & Case Studies
Unless restricted by a written confidentiality agreement, LACE AI reserves the right to reference the nature of Services provided (without disclosing confidential details) in our portfolio, case studies, and marketing materials.
8. Acceptable Use Policy
When using our Services, you agree NOT to:
Violation of this Acceptable Use Policy may result in immediate suspension or termination of your access to our Services without refund.
9. AI-Specific Disclaimers
By using our AI-powered Services, you acknowledge and agree to the following:
- Accuracy: AI-generated content may contain errors, inaccuracies, or inconsistencies. LACE AI does not guarantee the accuracy, completeness, or reliability of any AI Output.
- Human Review Required: All AI Output should be reviewed by a qualified human before publication, distribution, or use in business-critical decisions.
- No Professional Advice: AI Output does not constitute legal, financial, medical, or any other form of professional advice. You should consult qualified professionals for such matters.
- Third-Party AI Platforms: Our Services rely on third-party AI platforms (including OpenAI and Google Gemini) which are subject to their own terms, limitations, and availability. We are not responsible for changes, outages, or policy modifications by these providers.
- Content Moderation: Third-party AI platforms may refuse to generate certain types of content based on their own content policies. LACE AI has no control over such moderation decisions.
- Evolving Technology: AI capabilities and outputs may vary over time as underlying models are updated by their providers. Results may not be perfectly reproducible.
10. Confidentiality
Both parties agree to maintain the confidentiality of any proprietary or sensitive information (“Confidential Information”) shared during the course of the engagement. Confidential Information includes but is not limited to business strategies, customer data, pricing information, technical processes, and unpublished content.
Confidential Information shall not be disclosed to any third party without prior written consent, except as required by law or as necessary to deliver the agreed Services (e.g., sharing minimal data with AI processing platforms under data processing agreements).
Confidentiality obligations shall survive the termination of these Terms for a period of 2 years.
11. Data Protection & Privacy
Our collection, use, and protection of your personal data is governed by our Privacy Policy, available at www.laceai.in/privacy-policy. By using our Services, you consent to the data practices described therein.
Where we process personal data on your behalf (e.g., managing your customer WhatsApp communications), we act as a data processor and you remain the data controller. In such cases:
12. Third-Party Services & Links
Our Services may integrate with or contain links to third-party platforms, tools, and websites including but not limited to OpenAI, Google Gemini, WhatsApp Business API, Meta Business Suite, Instagram, Google Sheets, and various automation platforms.
LACE AI is not responsible for the content, privacy practices, terms of service, or availability of these third-party services. Your use of third-party services is governed by their respective terms and policies.
We recommend reviewing the terms and privacy policies of any third-party service that you interact with through our Services.
13. Limitation of Liability
To the maximum extent permitted by applicable law:
- No Consequential Damages: LACE AI shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, business opportunities, or goodwill, arising out of or in connection with the use of our Services.
- Maximum Liability: Our total aggregate liability for any claims arising from or related to these Terms or our Services shall not exceed the total fees paid by you to LACE AI in the 3 months immediately preceding the event giving rise to the claim.
- AI Output Liability: LACE AI shall not be liable for any loss or damage resulting from reliance on AI-generated content, including inaccuracies, errors, or omissions in AI Output.
- Force Majeure: We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, government actions, internet outages, third-party platform failures, or cyberattacks.
14. Indemnification
You agree to indemnify, defend, and hold harmless LACE AI, its directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with:
15. Termination
By You: You may discontinue use of our Services at any time. For ongoing service agreements, termination must be in accordance with the terms of the specific Service Agreement.
By Us: We may suspend or terminate your access to our Services, in whole or in part, if:
Effect of Termination: Upon termination, your right to access and use our Services ceases immediately. Provisions relating to intellectual property, confidentiality, limitation of liability, indemnification, and governing law shall survive termination.
16. Warranties & Disclaimers
OUR SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LACE AI DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Without limiting the foregoing, LACE AI does not warrant that:
17. Governing Law & Dispute Resolution
Governing Law: These Terms shall be governed by and construed in accordance with the laws of India, without regard to conflict of law principles.
Jurisdiction: The courts of Panchkula, Haryana, India shall have exclusive jurisdiction over any disputes arising out of or in connection with these Terms.
Dispute Resolution: In the event of any dispute, the parties shall first attempt to resolve the matter amicably through good-faith negotiations for a period of 30 days. If the dispute remains unresolved, either party may initiate legal proceedings in the courts of competent jurisdiction.
Arbitration (Optional): For commercial disputes exceeding INR 5,00,000, the parties may mutually agree to resolve the dispute through binding arbitration under the Arbitration and Conciliation Act, 1996, conducted in Panchkula, Haryana, with proceedings in English.
18. Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the remaining provisions, which shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the original intent.
19. Entire Agreement
These Terms, together with our Privacy Policy and any applicable Service Agreements, constitute the entire agreement between you and LACE AI with respect to the subject matter hereof. These Terms supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written, between you and LACE AI.
Any amendments or modifications to these Terms must be made in writing and published on our Website.
20. Contact Us
If you have any questions, concerns, or feedback regarding these Terms and Conditions, please contact us:
LACE AI
NAC Market, Sector 9, Panchkula, Haryana, India
Website: www.laceai.in
Email: sales@laceai.in